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  題目：

  Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

  Discuss both these views and give your own opinion.

  劍橋雅思15Test3雅思寫作Task2參考范文①

  There are those who believe advertising is stillable to persuade us to buy goods/products,but there are others who say that because there is so much advertising these days,we basicaly ignore it The following essay will look at both sides of this, and describe what I believe.

  Advertising is still a powerful tool these days and can inform us of new products to the market.Through not only physical media on buses and in train stations but also virtual media,the internet,mobile gaming and the like, it is a part of not only our "everyday" life but "every minute" Whether this actually goes beyond informing and actually persuades us, I believe,is another matter, For example,when getting pop-ups on my computer advertising something,not everyone actually looks and absorbs the information before hitting 'x' and closing it.

  I agree with those who believe the sheer quantity of adverts in modern society is numbing the actual effect of them. In a society, we see advertisements everywhere we look and almost every minute of every day. This may be in the form of radio adverts in the car on our commute to work, to pop-ups on our computer or mobile, to the TV adverts we see as we relax at home. They're simply everywhere. For this exact reason, I think that we simply don't register them in the same way as we once did. For me personally, I simply don't remember half the adverts that I see and automatically close them, or block them entirely on my computer.

  In conclusion, I firmly believe that advertising does have its place in modern-day life to inform us of new and interesting products. However, I don't really believe that this information actually persuades us to buy at the time of the advert. Potentially later, but not necessarily that exact product, and certainly not at that precise time.

  有些人認為廣告依舊能夠成功地說服我們去購買商品，但也有人說，現在廣告太多，我們基本上都忽略了。本文將討論雙方的觀點，并表明我的觀點。

  如今，廣告依然是一種強有力的說服方式，它告訴我們有新產品上市。我們“日常”生活的“每分每秒”都有廣告出現：不僅有公共汽車、火車站這樣的實體媒介，還有互聯網、手機游戲等虛擬媒介。但我認為，廣告是否超出了傳遞信息的功能而試圖說服我們購買，這得另當別論。比如，當電腦上彈出廣告時，并不是每個人都會在點擊關閉按鈕前注意這些信息。

  我贊成一些人的觀點，他們認為現代社會中充斥的大量廣告使人們變得麻木了。作為社會的一員，我們幾乎每時每刻都能看到廣告。可能是我們在上下班途中聽到的汽車廣播，可能是電腦或手機上彈出的窗口，或者我們在家休息時看到的電視廣告，廣告無處不在。

  因此，我認為我們不會再像之前那樣去注意。就我個人而言，我見過的廣告已經忘記過半，我會下意識地關閉廣告或者在我的電腦上完全屏蔽。

  總之，我堅信廣告在現代生活中確實占有一席之地，它告知我們有用的產品或新產品。然而，我不認為這些信是能說服我們在看到廣告時就購買。可能或們會時間購實，但不一定是那個產品，也不一定在這個時間點去購買。

  劍橋雅思15Test3雅思寫作Task2參考范文②

  By someactounts,advertisingis as old as commerceitself. Wherever there has ben a product ht was not esential to our survival,there was some advertisement which atenpted to persuade wople to purchase it Yet,it has been argued that the omnipresence of advertisements in today's wodid has lesened their effect on our inclination to buy things.

  It is important to consider advertising as a science, as it relies on many psychological theories to appeal to our innate desires when attempting to alter our purchasing habits. Indeed,the golden age of advertising in the USA during the 1950s and 1960scoincided with many breakthroughs in our understanding of human psychology. Even to this very day, there are still advertisements which are very effective at playing upon our innate psychological urges. For instance, companies such as Nike and Adidas appeal to our desire to perform at our physical peak and to outcompete our rivals; therefore,they use top-performing athletes in their ads. Other companies appeal to our desire to be unique,as can be seen in Apple's slogan "think different".As a result, many people purchase Apple products despite their internal components being equivalent or even inferior to those of similar devices.

  It is possible that advertising has oversaturated the market. Simply browsing online for a short time reveals an endless stream of ads in the margins of every website, and in the gaps between videos. The majority of these ads almost blend into the background and are ignored. Even the most pithy and humorous ads are often forgotten within a few moments, and the viewer's awareness of the advertisement's attempt at persuasion often leads to the ad being skipped over regardless of how good the product or service it is announcing may be. Some advertisements even try to take advantage of this phenomenon by opening with a sort of "meta" awareness in the first opening seconds, with the host saying something to the effect of "Yes this is an ad and I am trying to convince you..".Even this becomes stale after the tenth rendition.

  My view is that advertising is like entropy: ads eventually reach a sort of "heat-death" where in they no longer possess any more persuasive power. Watching the same kind of advertisement with the same kind of message over and over is boring and does not catch one's attention. The level of persuasiveness which ads currently possess may have reached its peak based on their content and style. However, this may be mitigated in part by the fact that human creativity is limitless, and as society and culture changes, there will always be different avenues of persuasion or relatability which ads will use to leverage our attention.

  在一些人看來，廣告如商業一樣古老。只要有一種產品不是我們生活的必需品，就會有某種廣告試圖說服人們去購買。然而，有人認為，無處不在的廣告實則降低了人們購買的欲望。

  把廣告視為一門科學非常重要，因為廣告依靠心理學理論來迎合我們的內在欲望，從而試圖改變我們的消費習慣。事實上，在上世紀五六十年代，美國廣告業的黃金時期正是我們在研究人類心理學上取得突破的時刻。直至今日，仍然有廣告能有效地利用我們內在的心理沖動。例如，耐克和阿迪達斯等公司滿足了我們的愿望，即在體能達到頂峰時表現出色，并與競爭對手一較高下。因此，他們請頂尖的運動員做廣告代言人。其他公司也迎合了我們想要與眾不同的心理，從蘋果公司的廣告語“think different”中就可以看出這一點。因此，盡管蘋果產品的內部組件與同類產品相同，甚至是更差，仍有許多人購買蘋果產品。

  廣告有可能在市場上過度泛濫。只要在網上瀏覽一會兒，就會發現有源源不斷的廣告出現在每個網站的空白處和視頻之間的空隙里。其中大部分廣告幾乎都融入到背景中被忽略了。即使是最精煉、最幽默的廣告也常常會在幾分鐘內被遺忘，而觀眾發現廣告時，往往會跳過廣告，無論廣告所宣傳的產品或服務有多好。有些廣告甚至試圖利用這一現象的優勢，在前幾秒中，以一種“元”意識開場，主持人會說一些類似于“是的，這是一個廣告，我想說服你····..”這樣的話。即便是這樣，用十次后也會過時。

  我的觀點是，廣告就像熵(熱力學函數)：廣告最終會達到一種“熱死亡”狀態，此時它們不再具有任何說服力。重復做同樣的廣告、傳達同樣的信息，這并不能吸引人們的眼球。從廣告的內容和風格來看，目前廣告的說服力已經達到了頂峰。然而，人類的創造力永無止境，這一事實可能會在某種程度上解決這一問題。隨著社會、文化的變化，廣告總是會有不同的說服技巧或相關方法來吸引我們的注意力。

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